Mason

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Mason

“At ModeMagic, we power Shopify storefronts with nocode store blocks on auto-pilot. Power up with one-click 📈sale+stock automations, convert better with 🛍️product guides & how-to’s, and deliver real-time price & 🛒bestseller updates with badges.”

Overview

  1. Create smart collections & categories in less than 60 secs Special discount for a limited time only? Beauty products under $20? Build smart automated collection pages and showcase them across your storefront with advanced inventory rules and personalisation strategies —beyond what’s available on Shopify.
  2. Launch AI-powered recommendations without any guesswork Take the guesswork out of finding the right product mix and move fast with AI-powered product bundles and recommendations. Cross-sell and upsell your products with pre-configured templates or customise them as you want, edit and publish it from store to checkout in minutes.

PURPOSE AND NEED

The goal was to create more leads by showing buyers the most relevant deals and offers, collections and product recommendations based on their journey with no code setup. There are five parts in this app - sales & promos on autopilot, showcase tailored merchandise, predict algorithm of shopper’s intent, browse-to-buy plugin and store performance analysis. My role was as a full-stack engineer and I was responsible for developing the mentioned features using technology stacks - React, Django, AWS S3, Lambda, Katra, Firebase and MySQL.

3 Key features of Mason

Boost conversions, lift margins, and drop browse abandonment — all from one place.

Convert more

  1. Personalized Offers Understand shoppers and deliver personalized incentives when they need them most.
  2. Smart Cross-sells & Upsells Surface AI-powered product bundles and volume discounts tailored to each visitor’s preferences.
  3. VIP Sales & Lightning Deals Schedule multiple flash deals optimally timed for maximum sales impact.
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Engage better

  1. Shoppable AI quizzes Use AI powered games to engage users at the right time and capture zero party data
  2. Spin the Wheel Increase zero-party data capture rates using mini-games like Spin and Earn.
  3. Welcome Incentives Entice new users and foster their repeat visits with attractive incentives.
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Automate fast

  1. Catalog Changes Be it new launches, bestsellers, or any catalog changes - ensure catalog feeds stay updated across all channels.
  2. Inventory Sync Automate stock updates across the store - no manual oversight needed.
  3. Price Updates Ensure customers always get to see the right price instaneously on any channel they shopping from.
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